Finally Ariel

Medium
 Title: Finally Ariel
 Duration: 30s TVC
 Published: February 28, 2015

Message
 The message of this TV commercial is to express the new Ariel swakto pack to its target market which the cost of 7.50 pesos only. This commercial shows the Filipino mothers who are enjoy washing their clothes using Ariel swakto pack. For me, the message of this commercial is to express to other mother that Ariel is the best way of using for washing clothes unlike the other brand, because of its affordable price and the quality of product is good.

Strategy:
 The strategy being used in this product is to capture the "high-end pricing" strategy to the target market. Also, the LSS factor of the music is one strategy of this commercial because it stays in the mind of the viewer and catch the attention of every persons who view in this commercial. Then, the advertising technique used was repetition because this advertisement always repeated several times for effect.

Lucky Me! Instant Mami "Magnifico" TVC

“Lucky Me! Instant Mami "Magnifico" TVC”

Medium:

            Project: Magnifico

            Duration TVC 30s

            Agency: Publicis JimenezBasic

            Prod.House: Unitel

            Product: Lucky Me! Instant Mami

            Advertiser: Monde Nissin Corp.

            Producer: Dante Nora

            Director: Raul Ora

            Colorist: Marilen Magsaysay

            Editor: Tessmen Bautista

                       : Louie Salvio

            Date: April 30, 2009

Message:

            For me, the messages of this commercial are the quotations said of the young boy, the “Never say die”, “Tomorrow is another day” and the “Our dreams shall never die”. These three quotations pertain the positive view despite of all the things unluckily happens. But, whatever happens, the mother is always be there for him whether in the field he choose or to another field he decided to try.  

Strategy:

            The commercial used a young boy as a model of Lucky Me because most of the target audience is the kid. It is also the way on how to attract the children and said to their parents to buy a Lucky Me for them to be a better one like in the commercial. Moreover, the used model in the commercial is cute and have a potential to be an artist someday because of the great emotion he give.

(https://www.youtube.com/watch?v=zGmFyveRn3g)

Lucky Me! HapagUsapan Commercial

The medium of this ad is TV Commercial. This commercial entitled “Lucky Me! HapagUsapan Commercial". Its duration is over 31 seconds and it was published on August 27, 2013, two years from now. I choose this commercial because I want to give respect when the times our family eat together because this is the time we can share something about ourselves. Honestly, the commercial can catch me because I myself experienced the feeling of the child in the commercial. It’s really important to us to know more ourselves and have bonding to our family members. Like in the commercial said “Ang hapag kainan ay gawing hapag-usapan dahil ang kainang pamilya ay mahalaga.” Also this is the only time we get complete that’s why we need to give importance to it.

The message of this ad is to give importance to every part of our family because everyone has a right to know what happens every single day in our family members. For me, my family is very important because they are my strength. I don’t want anything happens with them especially for my parents. I am very close to my parents that’s why I always want to give me an attention from them even they are very busy with their works. But in the commercial I choose, it shows how the child has being bullied in his school but his parent didn’t mind him even he wanted to know what happen to him with his parents. Lack of communication with family may lead into rebellious one. That’s why I choose this commercial to express the importance of each and every one in our family and give concerns to every one.

For me, the strategy being used was the time when the father and the mother have their own business because we all know that people nowadays are care much with their job for them to save their family. The commercial also wants to remind the viewer especially those workaholic parents that it is important to give attention in their siblings even they are very busy with their works for them to prevent negative things happen to them. Giving concern and attention of every one may help us to be more sociable and avoid bullying.

The advertising technique being used was emotional appeal because the commercial appeals the emotions of viewer. 

(https://www.youtube.com/watch?v=Zw10qmW8vFw)

Coke Commercial Philippines - Kasama Ka

"Coke Commercial Philippines - Kasama Ka"

TV Commercial is the medium of this ad. It is compose of 1 minute commercial that features a girl singing a song while walking in the side of a busy street and giving coke to different passer by. We all know that Coca-Cola is famous as the biggest advertising brand in the market because of its worldwide success and its large variety of beverage products. This commercial of Coca-Cola is about sharing and helping to someone. We Filipinos are very helpful especially to those needy one.

The message of this commercial is to show the side of the people here in the Philippines that being naturally caring and love to share their blessings. This characteristic of ones Filipino is to shows act of kindness. In the commercial, the girl shows kindness to the people by sharing a bottle of coke.

The strategy being use is that using different types of advertising techniques. For me, the techniques use were plain folks, repetition and testimonial. Plain Folks because it identifies the product with a locality. Repetition because it repeats the giving of coke that catch the attention of the viewers. Lastly, Testimonial because the ad states endorsing the product with an actress (Nikki Gil).

Print Ad Blog

"Print Ad: McDonald Advertisement"

Print Ad is the medium of this McDonald advertisement. I choose this ad simply because I want fries in McDonald. It supposed to be fresh, flavorful and served with a smile. We all know that no meals at McDonald are complete without an order of its tasty and delicious fries and I'm one of the victim of this. :)

For me, the message of this print ad is like craving for eating fries at McDonald because they can resist it. In the picture above, it shows on how to be loved in eating fries because right after the fries, in one blink of an eye, its already empty from the bundle one. It also shows on where do fries begin which is the potato.

The strategy used is the deliciousness of the fries because it can takes a lot of people to buy this. For me, the technique used of this print ad is Logical Appeal because it convince people to make the best choice in purchasing product. Bandwagon can also be one of this technique because it can encourage people to taste and try the awesomeness of the McDonald Fries. Everyone can invite to join the crowd.   

McDonalds Commercial

This 48 seconds TV Commercial of McDonald is about the teenage girl and her grandfather who has dementia or Alzheimer's Disease. As you see the commercial they eat at McDonalds and the grandfather plays his puppet while waiting for Karen.When Karen take the order, her grandfather always calling her as "Gina" even she says how many times that she is Karen. But her grandfather continuously calling her as Gina. On the other hand, the catchy and touchy part is that when the grandfather slice the burger into half and he said that the burger he sliced is for her favorite granddaughter who is Karen. Karen also touched to her grandfather.

The message of this commercial is to touch the viewers. Honestly, when I first saw this commercial I also touched to this because of the traits that the characters shown. The commercial shows how to care and to love the elder one. We Filipinos are really care on our family that's why this TV commercial can attracts the viewers very much.

The strategy shows is that the first scene was serious but at the end it comes to touchy. What made more the last line which the grandfather said "Ito, para sa paborito kong apo. Si Karen". This was the point of the commercial which get the emotion of the viewers and it is the purpose of this commercial.

(https://www.youtube.com/watch?v=ljy-TcplGug)

Fita TV Philippines AD (kahilingan)

This 40 secs. TV commercial of Fita Cracker entitled "Fita TV Philippines AD (Kahilingan)", was published on May 28, 2014. This commercial is made by Monde MY San Corporation, the company that manufacture food products like biscuits. I choose this TV commercial because it is very indulge and has a humor. It shows thoughtfulness because you will see the importance of sharing and giving. 

For me, the message of this TV commercial is pertain to the quotation "It's better to give than to receive" because on the commercial you will the the guy is eating Fita, he see a young lady look at him and he give his Fita to the child. Later on, when he has a last Fita he see an old lady begging to have Fita and the guy pieces his Fita into two and give it to the old lady. The lady turn into fairy and ask the boy what wish he want to granted? the guy said "sports car yung red". And a front half of a red sports  car fall from heaven then the guy shock. :)

The strategy used of this TV commercial is very funny. It can really attract the viewers because of the said strategy because we all know that we Filipinos are really want those things who make us happy because we have sense of humor. The strategy used are very powerful to the viewers because it gives happiness to them even the video is look like corny but it has a sense. 

(https://www.youtube.com/watch?v=67Ft6qOt9KI)