Finally Ariel

Medium
 Title: Finally Ariel
 Duration: 30s TVC
 Published: February 28, 2015

Message
 The message of this TV commercial is to express the new Ariel swakto pack to its target market which the cost of 7.50 pesos only. This commercial shows the Filipino mothers who are enjoy washing their clothes using Ariel swakto pack. For me, the message of this commercial is to express to other mother that Ariel is the best way of using for washing clothes unlike the other brand, because of its affordable price and the quality of product is good.

Strategy:
 The strategy being used in this product is to capture the "high-end pricing" strategy to the target market. Also, the LSS factor of the music is one strategy of this commercial because it stays in the mind of the viewer and catch the attention of every persons who view in this commercial. Then, the advertising technique used was repetition because this advertisement always repeated several times for effect.