“Lucky Me! Instant Mami "Magnifico" TVC”
Medium:
Project: Magnifico
Duration TVC 30s
Agency: Publicis JimenezBasic
Prod.House: Unitel
Product: Lucky Me! Instant Mami
Advertiser: Monde Nissin Corp.
Producer: Dante Nora
Director: Raul Ora
Colorist: Marilen Magsaysay
Editor: Tessmen Bautista
: Louie
Salvio
Date: April 30, 2009
Message:
For me, the messages of this commercial are the
quotations said of the young boy, the “Never say die”, “Tomorrow is another day”
and the “Our dreams shall never die”. These three quotations pertain the
positive view despite of all the things unluckily happens. But, whatever
happens, the mother is always be there for him whether in the field he choose
or to another field he decided to try.
Strategy:
The commercial used a young boy as a
model of Lucky Me because most of the target audience is the kid. It is also
the way on how to attract the children and said to their parents to buy a Lucky
Me for them to be a better one like in the commercial. Moreover, the used model
in the commercial is cute and have a potential to be an artist someday because
of the great emotion he give.
The boy on the commercial was already a fixture on movies and on TV, Miguelito De Guzman
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