This 48 seconds TV Commercial of McDonald is about the teenage girl and her grandfather who has dementia or Alzheimer's Disease. As you see the commercial they eat at McDonalds and the grandfather plays his puppet while waiting for Karen.When Karen take the order, her grandfather always calling her as "Gina" even she says how many times that she is Karen. But her grandfather continuously calling her as Gina. On the other hand, the catchy and touchy part is that when the grandfather slice the burger into half and he said that the burger he sliced is for her favorite granddaughter who is Karen. Karen also touched to her grandfather.
The message of this commercial is to touch the viewers. Honestly, when I first saw this commercial I also touched to this because of the traits that the characters shown. The commercial shows how to care and to love the elder one. We Filipinos are really care on our family that's why this TV commercial can attracts the viewers very much.
The strategy shows is that the first scene was serious but at the end it comes to touchy. What made more the last line which the grandfather said "Ito, para sa paborito kong apo. Si Karen". This was the point of the commercial which get the emotion of the viewers and it is the purpose of this commercial.
(https://www.youtube.com/watch?v=ljy-TcplGug)
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