Thursday, August 6, 2015

Fita TV Philippines AD (kahilingan)



This 40 secs. TV commercial of Fita Cracker entitled "Fita TV Philippines AD (Kahilingan)", was published on May 28, 2014. This commercial is made by Monde MY San Corporation, the company that manufacture food products like biscuits. I choose this TV commercial because it is very indulge and has a humor. It shows thoughtfulness because you will see the importance of sharing and giving. 

For me, the message of this TV commercial is pertain to the quotation "It's better to give than to receive" because on the commercial you will the the guy is eating Fita, he see a young lady look at him and he give his Fita to the child. Later on, when he has a last Fita he see an old lady begging to have Fita and the guy pieces his Fita into two and give it to the old lady. The lady turn into fairy and ask the boy what wish he want to granted? the guy said "sports car yung red". And a front half of a red sports  car fall from heaven then the guy shock. :)

The strategy used of this TV commercial is very funny. It can really attract the viewers because of the said strategy because we all know that we Filipinos are really want those things who make us happy because we have sense of humor. The strategy used are very powerful to the viewers because it gives happiness to them even the video is look like corny but it has a sense. 

1 comment:

  1. This fits commercial made my childhood believe in the reality of the saying "it is better to give than to receive" :) This is one of the best biscuit in a food industry can satisfy my tummy needs. With this one I know, I will be satisfied and happy. This biscuit never fails to let me see what I have to taste... Taste so good and refreshing, nothing can beat its magic... Awesome flavor in every bite... :) for that very reason, I always purchase a lot of these ingredients online at Goods.ph with their nice quality service that made it possible thank you for sharing your greatness to the Filipino people...

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