"Coke Commercial Philippines - Kasama Ka"
TV Commercial is the medium of this ad. It is compose of 1 minute commercial that features a girl singing a song while walking in the side of a busy street and giving coke to different passer by. We all know that Coca-Cola is famous as the biggest advertising brand in the market because of its worldwide success and its large variety of beverage products. This commercial of Coca-Cola is about sharing and helping to someone. We Filipinos are very helpful especially to those needy one.
The message of this commercial is to show the side of the people here in the Philippines that being naturally caring and love to share their blessings. This characteristic of ones Filipino is to shows act of kindness. In the commercial, the girl shows kindness to the people by sharing a bottle of coke.
The strategy being use is that using different types of advertising techniques. For me, the techniques use were plain folks, repetition and testimonial. Plain Folks because it identifies the product with a locality. Repetition because it repeats the giving of coke that catch the attention of the viewers. Lastly, Testimonial because the ad states endorsing the product with an actress (Nikki Gil).
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