The medium of this ad is TV Commercial. This
commercial entitled “Lucky Me! HapagUsapan Commercial". Its duration is over 31
seconds and it was published on August 27, 2013, two years from now. I choose
this commercial because I want to give respect when the times our family eat
together because this is the time we can share something about ourselves. Honestly,
the commercial can catch me because I myself experienced the feeling of the
child in the commercial. It’s really important to us to know more ourselves and
have bonding to our family members. Like in the commercial said “Ang hapag kainan ay gawing hapag-usapan
dahil ang kainang pamilya ay mahalaga.” Also this is the only time we get
complete that’s why we need to give importance to it.
The message of this ad is to give importance to
every part of our family because everyone has a right to know what happens every
single day in our family members. For me, my family is very important because
they are my strength. I don’t want anything happens with them especially for my
parents. I am very close to my parents that’s why I always want to give me an attention
from them even they are very busy with their works. But in the commercial I choose,
it shows how the child has being bullied in his school but his parent didn’t
mind him even he wanted to know what happen to him with his parents. Lack of communication with
family may lead into rebellious one. That’s why I choose this commercial to
express the importance of each and every one in our family and give concerns to every one.
For me, the strategy being used was the time when
the father and the mother have their own business because we all know that
people nowadays are care much with their job for them to save their
family. The commercial also wants to remind the viewer especially those
workaholic parents that it is important to give attention in their siblings
even they are very busy with their works for them to prevent negative things happen to
them. Giving concern and attention of every one may help us to be more sociable and avoid bullying.
The advertising technique being used was emotional appeal because the commercial appeals the emotions of viewer.
